20. Betway (2017)
Welcome to the EGR Power 50 rankings of the online gambling industry’s most powerful operators
Betway remained in growth mode in 2017, investing heavily in both traditional and less traditional areas.
On the one hand, the firm ploughed seven figures into a Grand National Festival sponsorship, while also extending its Cheltenham Champion Chase title sponsorship through 2020.
On the other hand, Betway is growing into one of the leaders in esports betting thanks to its dedicated Twitter account and major sponsorships.
The firm has managed to integrate itself into the fabric of tournaments, for instance offering live odds on the live broadcast of the ESL Pro League 2017.
It also continues to benefit from its sponsorship of West Ham United, particularly after the club’s move to the London Stadium last year.