19. Pinnacle (2017)
Welcome to the EGR Power 50 rankings of the online gambling industry’s most powerful operators
After leaping up the Power 50 list last year, Pinnacle has continued its evolution into a full-service modern egaming powerhouse.
Much of the focus this year has been on improving its casino product, with new app launches also being completed, and a big revamp of the company’s affiliate programme.
Another area of focus has been the Pinnacle brand itself and its association with the savvier gambler, particularly Pinnacle’s Betting Resources project which has blossomed into a site of its own with daily updates from some of the sharpest minds in the sector.
Of course, any discussion of Pinnacle would not be complete without a reference to its UK licence application when seemingly every tweet the operator sends out has a reply asking the firm when it is returning to the UK.
As of late September, the company says it is “still working on it,” with good news to follow “soon”.