The EGR Power 50 is sponsored by SBTech
Welcome to the 14th annual EGR Power 50 rankings of the online gambling industry’s biggest and most influential operators. The following list aims to provide our readers with a comprehensive overview of today’s burgeoning egaming sector and to reveal the leaders of what is an ever-expanding pack.
To view the EGR Power 50 rankings, please click HERE (subscriber-only content).
Consolidation was arguably the key theme in the run-up to last year’s Power 50 – yet acquisitions seem to have had less of an effect on the final list this time around. That’s not to say M&A activity has had no impact whatsoever on the position of some companies, but the pace has certainly eased off slightly over the last 12 months and the raft of mega-mergers seen previously were in much shorter supply in 2017.
As a result, the top 10 has not drastically changed compared to 2016. Ladbrokes Coral – which was in the midst of completing its merger when last year’s list was compiled – has risen the most among those companies at the very top of the pile. LeoVegas, meanwhile, is the biggest overall climber, soaring from 31st to 14th, with other standout performers including Mr Green, Lottoland and Cherry.
The Power 50 would not be possible without our partner BDO, which has once again helped EGR compile its financial rankings. The accountancy firm’s invaluable knowledge of the online gaming sector and its unique proprietary model enables EGR to gain a more accurate insight of the financial strength of each company. And as we stress every year, the aim is to look beyond just top-line growth – which is written predominantly on a constant currency (cc) basis – of all operators and to assess the growth trajectories and financial stability of each firm.
It’s also important to note that those companies which have failed to submit data to either BDO or EGR are likely to have been marked down if we were unable to get access to their financial numbers publicly.
But the numbers are just one part of the story. Other important criteria used to compile the Power 50 rankings also include international reach, where regulated markets are given a higher weight than grey and black markets. The final score given to each operator is then made up by assessing its strategy and impact, as well as influence and leadership in the sector.
However, the following rankings are only designed to provide a snapshot of where the market is currently at right now. A year is a long time in egaming and there is every chance that next year’s Power 50 list could look vastly different, especially if recent industry M&A rumours are to be believed.