Data

YouGov: Who are gamblers’ favourite football teams?

Charlie Dundas analyses data from YouGov FootballIndex and details how marketers can use it to their advantage

With the football season up and running, we thought we would have a look at some of the data captured by our new product – YouGov FootballIndex – to see what light it can cast upon the favourite teams of gamblers and what that might mean for marketers. YouGov FootballIndex records Britons’ views on every…

Charlie Dundas | Data | Football | FootballIndex | YouGov

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