YouGov: What draws women to online betting and what deters them?

Great Britain has some of the highest rates of online gambling participation among women in the world. YouGov data reveals how their attitudes and habits differ from men’s and where opportunity lies to increase female market share

YouGov data confirms some widely held gender stereotypes. Women are keener than men to buy lottery tickets (72% versus 58% of men) or play bingo or keno online (6% versus 2% of men). Male online gamblers generally over-index in online sports betting (45% versus 23% of women), poker (7% versus 1% of women) and fantasy…

Data | Demographics | Online gambling | UK | Women | YouGov