YouGov: What draws Brits to the lottery – and what is stopping others?

Oliver Rowe, global sector head for leisure and entertainment at YouGov, analyses what spurs on and puts off British consumers when playing the lottery

Despite a slew of new ways to gamble, lottery still reigns supreme in the UK. According to YouGov data, about two in five UK adults have bought a National Lottery ticket in the last 12 months, either in-person (41%) or online (44%). That’s substantially more than any other gambling activity. What keeps people coming back?…

Data | Lottery | National Lottery | Safer gambling | YouGov