YouGov: What do consumers consider when picking an online betting service?

Oliver Rowe, global sector head for leisure and entertainment at YouGov, looks at the crucial factors for consumers when selecting an online betting provider

New YouGov data reveals what factors gamblers think are most important when picking which online betting service to use. YouGov’s Global Gambling Profiles, a new multi-market tool that captures attitudinal and behavioural data among the world’s gambling population, shows about two in five gamblers in the UK (39%) say ease-of-use of the app or website…

Data | Odds | Technology | UK | US | YouGov