YouGov: How does match-fixing influence betting and viewership?

Oliver Rowe, global sector head for leisure and entertainment at YouGov, assesses which sports are considered most likely to be affected by match-fixing and which bodies should be responsible for tackling the issue

More than two in five British sports or esports bettors say match-fixing influences what they bet on, according to a new YouGov Direct poll that looks at how the issue affects betting behaviours and viewership. Data shows 26% of Brits who have bet on sports or esports say match-fixing – where the outcome of a…

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