YouGov: Gambling habits of high-earning Brits

Oliver Rowe, global sector head for leisure and entertainment at YouGov, digs into the data to find out how income correlates with the type of gambling activities British punters partake in

It is a widely held belief that lower-income Brits are more likely to gamble, however looking closer at YouGov consumer data, we see that is not necessarily true in all cases. For starters, our data shows roughly a quarter of Brits whose income is higher than 200% of the UK’s median income play EuroMillions at…

Data | National Lottery | Sports betting | UK | YouGov