Data

YouGov: F1 sponsorship are a major opportunity

YouGov head of data product, Amelia Brophy, finds motorsports fans are more likely to be keen gamblers

Last month, news emerged from the world of motorsport which caught the eye of the gambling industry. It was announced that Formula 1 had struck a $100m deal to sell betting sponsorships. Liberty Media, the organisation that acquired the race car series in 2016 in an $8bn deal, has signed an agreement with Interregional Sports…

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