Marketing

What is the future of UK bonusing?

BetBright CEO Marcus Brennan on why race-to-bottom bonus offers should be killed off before the UK regulator steps in

Let’s start by looking at the characteristics of the UK digital sports betting and gaming market and what defines it. The market is a result of long-term, inward-looking and old-fashioned bookmaker thinking which is copycat in nature and compounded by legacy technology constraints. The upshot of all of this is that everything looks almost the…

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