Responsible gambling

Why the UKGC’s SCV update is a golden opportunity for our industry

The single customer view is an opportunity to strengthen protection and prove the industry can be trusted to protect its at-risk customers. It should be embraced for its ambition, not dismissed for its complexity, explain Will Mace and Lyndsay Wright

The single customer view (SCV) – a data sharing mechanism to protect at-risk customers - has been one of the industry’s ‘safer gambling commitments’ for some time, quite simply because it is recognised as one of the most powerful tools our industry could use to strengthen the range of protections it already provides to and…

Betting and Gaming Council | Data | EQ-Connect | ICO | Lyndsay Wright | Regulation | Responsible gambling | UK | UK Gambling Commission | Will Mace