Industry innovation should not remain in the realms of pure gambling

Mansion Group COO Avigail Nir discusses how B2C innovation is entirely different to that of service providers

Everyone wants to be innovative. Often, when you ask a member of your team what will differentiate your brand from others, the answer will be ‘innovation’ and most times, when you ask what innovation is, they will say ‘technology’. But what is innovation in a B2C operator, and is it purely technology-driven? If so, what…

Avigail Nir | B2C | Innovation | Mansion Group | Technology | UX