Why digital marketing must wake up and weather the perfect storm

Simon Mukerjee, global partnerships director at Genius Sports Media, warns gambling’s digital marketing industry to act before it’s too late

Gambling – and the marketing services industry that supports it – finds itself in the middle of a perfect storm of political, media and public scrutiny across the world. Problem gambling is a matter being treated with increasing seriousness by governments, and for marketers and their suppliers this is compounded by a broader concern over digital platforms and their effect on social and individual wellbeing. So, it is not an easy time…

Advertising | Digital marketing | Genius Sports | Marketing | Problem gambling