Why can’t responsible gambling advertising be fun?

PR expert Alex Donohue begs operators to consider injecting some life into their responsible gambling advertising before the fun stops for good

Please remember to gamble responsibly. A phrase, or variation thereof, we’ve heard ad infinitum over the last few years, and for good reason. However, for such an important message, its delivery has been decidedly ‘wallpaper’ for a while now and there’s a huge opportunity for operators to use their marketing clout to do something that…

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