What egaming can learn from two billion retail and travel customer journeys

Jonathan Patterson, gaming industry lead at Qubit, looks at the effectiveness of 28 commonly-used personalisation and optimisation techniques

Given that number crunching and prediction are so important to egaming companies’ trading success, it is no surprise that operators have applied the data-driven ethos to their conversion and retention strategies. Yet a significant degree of murkiness remains around the true effectiveness of different personalisation and optimisation techniques. The gaming sector’s inherent focus on data…

CRM | Marketing | Qubit | UX