Strategy

What can the sports betting sector do to make horseracing more attractive?

BetBright CEO Marcus Brennan offers the horseracing sector some possible solutions to bring the sport back to life

I took on the challenge to write this article because it’s something I have thought about and debated with peers in this sector. I’m going to change the question slightly though because it’s not on the sports betting sector to do this, it’s on horseracing itself, and that is a broad church. The question therefore…

BetBright | Horseracing | Marcus Brennan | Sports betting | Strategy

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