Marketing

TV or not TV: why brand-led gambling adverts are more fiction than fact

Alexis Zamboglou asks whether gambling firms can hold a candle to Aleksandr the meerkat in the wake of the whistle-to-whistle ad ban

TV advertising has been one of the biggest marketing assets to betting and gaming operators in the UK for quite some time. In 2019, most agreed that TV was a marketing channel that had been severely misused over the past decade by betting brands, and these admissions set into motion what would soon be known…

Brand | Marketing | TV advertising | whistle-to-whistle

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