Sports betting

The trader's dilemma: True price versus optimal price

SBTech's head of analysis, Ifran Parvez, analyses how operators can use pricing to achieve their business objectives

At first glance, this might seem like a false opposition. Historically, traders have based their livelihoods on being able to accurately calculate the true probability of an outcome through a combination of mathematics, instinct and experience. This probability should, therefore, be the optimal price - except it’s not. As markets become increasingly competitive and an…

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