The social element: How to market online poker efficiently

Acquiring and retaining online poker players is different to any other vertical. Understanding this difference is the key to success, writes EvenBet Gaming CEO Dmitry Starostenkov

Effective acquisition and retention of customers are vital ingredients in any igaming business, but poker’s innate social element makes these all-important factors significantly different to implement than most other verticals. Operators looking to diversify their offering with poker need to cater their marketing strategy to match the product’s unique nature. There is a huge audience…

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