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The shape of US sports betting: Can the Europeans give the Americans what they want?

Stephen Baumohl, co-founder of Redzone.bet, says player props and micro-markets will be a key part of the US sports product

The early wave of US operators have turned to European suppliers for their technology infrastructure and that makes sense given the extensive experience they have in the fields of complex betting platforms and risk management. But do the Europeans really know what a nascent American market wants, and do they have the expertise to supply…

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