Strategy

The importance of free-to-play localisation

SportCaller CTO Niall King examines the importance of localisation when it comes to improving user interface and geo-limiting agendas across multiple markets

In the egaming industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and gaming proclivities can be culturally contingent. For example, English is undeniably the lingua franca of the world. Yet, according to international translation agency Asian Absolute,…

Free-to-play | Localisation | Personalisation | SportCaller | Strategy

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