The cyclical nature of betting sponsorships

Rory Anderson looks at the recent wave of football sponsorships and asks whether the market is overdue a correction

While the Neymar signing has grabbed all the headlines, it’s been another busy summer in the football sponsorship world with gaming companies making a plethora of their own signings. More than £45m has been spent by the gambling sector in the Premier League so far, with a total of nine Premier League clubs now featuring…

12BET | Marketing | Premier League | Rory Anderson | Sponsorship | Sports betting