Strategy

The A to Z of a successful gaming event season

Harry Lang of Brand Architects shares his top tips for a successful conference ahead of ICE

All seasoned gaming people have had at least one shocker of a conference. From missed flights to businesses closing down as the stand was put up, a conference such as ICE can be a quagmire for the unprepared and unsuspecting delegate, so here are a few pointers and learnings I’ve picked up over the past…

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