Solving the esports search conundrum: how to compete in a competitive market

Emma Carey, head of content at ICS-digital, on why your gaming content strategy should embrace the spirit of competition

According to the stats, there will be 300 million frequent viewers of esports by 2022. The market for virtual competitions is growing, which means there are opportunities for businesses and content creators alike. Naturally, as the industry grows, so too does the competition between esports websites. Type 'esports' into Google and you get 427,000,000 results.…

Esports | ICS-digital | Marketing | SEO