Small window, big potential: Why real-time engagement matters

Robin Bowler, government markets director at Playtech and Shelley Harding-Ban, Playtech’s head of engagement, on how to make a big impact during a small window of opportunity

The old adage ‘You never get a second chance to make a first impression’ could have been invented for an industry where between 50 and 70% of players are one-timers. Even after they’ve chosen you over your competitors, up to 70% of the players you’ve spent time and money attracting play once and don’t come…

Playtech | Real-time Crm | Real-time marketing