Strategy

Promoted feature: The shifting gambler mindset

Boris Chaikin of Soft2Bet reflects on how the current pandemic has changed the mindset of gamblers, why diversification has been paramount in the retention of players, and what the future holds for the casino and sportsbook industry when live events return

EGR Intel (EGR): How has the coronavirus outbreak impacted your casino solutions? Boris Chaikin (BC): The nature of our diverse business model means that the opportunity for gamblers to move between sportsbook and casino was already in place before the pandemic. However, with the suspension of live events, we have found that many customers who previously bet…

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