Sports betting

Player performance is the next revenue frontier for sportsbooks

Matt Stephenson, Betgenius global partnerships director, argues operators need to focus on individual player markets

Robert Lewandowski’s 16 goals in 11 Bundesliga matches. Baltimore Ravens’ Lamar Jackson’s rushing and passing records. Steve Smith’s dazzling average of 110 in the summer’s Ashes contest. No matter the sport, player performance stats have dominated the back pages over the past few months. These data points are becoming increasingly valuable as coaches, teams, media…

Genius Sports | Matt Stephenson | Player Props | Sports betting