Opinion: The fading value of the links effect in SEO

Katrina Pond, digital marketing executive at Coral Interactive, asks if operators need to adapt their SEO strategy as the "links" effect begins to fade

With Google's algorithm updates becoming far more frequent and difficult to predict, it's becoming increasingly important to understand what makes Google tick in order to ensure rankings remain stable in the highly competitive online gambling industry. Overnight search engine results pages (SERPs) can dramatically change in the light of an update release and this only…

Coral | Google | Search Engine Optimisation | SEO | Sports betting