The power of branded content

Simon Collins, executive director at Gaming Realms, explains how the firm has leveraged well-known TV shows and movies to build a stronger connection with players

Well-known and well-respected brands such as TV shows and movies can play an important role in online games, especially gambling. Playtech, for example, took advantage of its Marvel-themed games, until Disney decided earlier this year it was an area it wanted to review. As a result of the decision, Playtech was forced to redesign the…

Gaming Realms | Simon Collins | Slingo | Strategy