Sports betting

Opinion: How to build customer loyalty as top-tier football returns

Genius Sports Media commercial director Josh Linforth discusses how sportsbooks can drive retention as the Premier League and Serie A resume with new-look fixture schedules

The Premier League and Serie A are finally back and excitement among football fans is reaching fever pitch following a three-month drought. Like the German Bundesliga and Spanish La Liga, both leagues plan to play out the remainder of their 2019-20 campaigns with revamped schedules more akin to a World Cup than a domestic football…

Football | Genius Sports Media | In-play | Josh Linforth | Sports betting