Maximising the marketing opportunity in the absence of sport

Marathonbet head of brand Dan Towse yearns for the return of live sport and is begging marketers not to stand still in its absence

It's April 2021; Liverpool are leading the Premier League table by three points; Man City have a game in hand and five other teams are battling it out for the remaining Champions League places. The Masters is days away and the Grand National, won by Tiger Roll in last year’s virtual screening, is building up…

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