Strategy

Managing CRM in a white-label network – how to get it right

Bhopendra Rathore on how to get the most out of your white-label provider when it comes to CRM

At least a third of our base plays with one or more of our white-label network casinos. They all get messages with virtually the same subject line, copy and offer, and annoyingly at the same time. That was pretty much the first problem statement of my last assignment. I do hope that it is a…

CRM | Customer Acquisition | Marketing | Strategy | White label

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