Marketing

Lucid streaming: How live streaming tech has changed the channel for online gaming

PMI CMO Dmitry Belianin explores the phenomenon of live streaming in the industry and its impact on conversion rates

Let's start with a straightforward question. What are two primary purposes for an igaming company to run online ads? Straightforward answer: brand and performance marketing. Let's start with the brand. Trust has been shown to play a significant role in online relationships. Just imagine sending a thousand dollars to some kind of website you never…

Brand ambassador | Conversion rates | Live streaming | Marketing | Parimatch

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