Why launching a UK sportsbook is so hard  

BetBright CEO Marcus Brennan lifts the lid on the biggest hurdles that need to be overcome when launching a new online sports betting business

The digital sports betting and casino sector in the UK is worth £4.7bn in gross gaming yield, according to the last statistics from the Gambling Commission. That makes the UK the biggest regulated market in Europe, with the next one after that being about a fifth of the size. The UK has a strong betting…

BetBright | Marcus Brennan | Strategy