Igaming localisation: best practice to drive player acquisition and lifetime value

Martin Calvert, marketing director at SEO and translations firm ICS-digital, shares his advice on how operators can find the winning formula in international territories

In the most competitive of mature markets – and the newest regulated markets – one of the single best (and inexpensive) ways to drive up acquisition and long-term player value is to ensure that content is fully localised and optimised for regional audiences. With all the time, money and effort that goes into growing a…

ICS-digital | Localisation | Martin Calvert | Product | SEO | UX