How to retain esports bettors

CRM expert Bhopendra Rathore talks about how to create an engaging experience for an esports betting audience and how they respond differently to promotions compared to sports bettors

The exponential growth of esports has offered the gaming industry a chance to connect with digital natives and millennials. About a year ago I was wondering what would be a bigger challenge – adapting to the climate in Kyiv after a decade in sunny Gibraltar or stepping into esports, a product vertical I had  no…

Esports | Esports betting | Marketing