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How to maximise digital marketing spend around live football

New in-depth research by Betgenius reveals the key techniques for maximising efficiency of online spend before and during live football matches

Lowering the cost of customer acquisition and retention amongst the “football punter” demographic remains a huge challenge for operators in an increasingly crowded marketplace. Huge marketing budgets are expended in an attempt to stay front-of-mind among the growing pool of recreational customers. But beyond the big money, above-the-line ads, battle lines are being drawn among…

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