How to make the most of a customer’s first visit

Jonathan Patterson, Qubit’s egaming industry lead, explains why operators must personalise to reduce customer churn

The big challenge facing today’s online providers is how to differentiate themselves from competitors in order to build loyalty – particularly for high lifetime value customers – to ensure they come back time and again. Prior to the rise in online channels, bricks and mortar bookies enjoyed high levels of loyalty from customers who were…

CRM | KYC | Personalisation | Qubit | Strategy