How online casinos can unlock the power of programmatic

Per Eriksson, CEO at NetEnt, and Morten Tonnesen of Ve Global discuss what is preventing egaming from fully utilising the potential of programmatic marketing

“If it ain’t broke, don’t fix it” can be a tempting approach to online casino marketing. And why not? Legacy marketing strategies have driven amazing growth over the past few decades. TV, print, radio and affiliates have worked well. But even as the igaming market matures, competition within it is increasing, meaning the need to…

Casino | Marketing | NetEnt | Personalisation | Programmatic