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How free-to-play games can ramp up retention for the World Cup and beyond

SportCaller MD Cillian Barry looks at the rise of free-to-play games and explains how best to implement them to confront many pressing challenges for operators

ESPN may be an international sports broadcaster, but the US network has definitively discovered this month it doesn’t necessarily need to acquire costly TV rights in order to engage with millions of fans and viewers. College basketball may not make a big ripple on this side of the pond, but the NCAA’s March Madness is…

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