Hitting the jackpot

Tom Mitchell, B2B director at RISQ, on why the next generation of jackpot games holds the key to customer acquisition and retention

Jackpots have long been one of the most meaningful tools in an operator’s armoury, tapping into players’ imaginations with wishful thinking in a way that few other mechanics at their disposal can. There will always be a seat for them at the casino table because, quite simply, there is an audience which will invariably be…

Jackpot | Technology