Gambling advertising rules: A bumpy ride for operators?

Martin Lycka, director of regulatory affairs at GVC, looks at the challenges of gambling advertising and how GVC is navigating the increasingly choppy regulatory waters

Not even Ben Stokes’ mesmerising innings in the third Ashes test this summer may have had the power to prevent you from noticing that the intervening TV breaks were no longer graced with Ray Winstone’s stupefyingly deep voice or James Buckley’s Boostman antics. The UK TV pre-watershed, whistle-to-whistle advertising ban kicked into effect on 1…

Advertising ban | GVC Holdings | Marketing