Marketing

Facebook: What can egaming learn about digital marketing from other industries?

Kate Minogue, marketing science lead for gaming at Facebook, offers up three marketing lessons for operators

Egaming is an extremely data-driven industry. The ability to interpret and act on data quickly and effectively is crucial to building a successful business. However, in working with large companies from a cross section of different industries, we see in this sector that there are clear gaps in how this translates to online marketing that…

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