Changing your marketing model in a GDPR world

Morten Madsen, Global Gaming CMO, on why it is time for a new approach to marketing data

Friday 25 May: a date marketeers have had circled in their calendars for a long time. It’s the day that many traditional marketing jobs will be turned upside down with the enforcement of the EU General Data Protection Regulation (GDPR). As the years and months have become weeks and hours, getting ready for GDPR has…

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