Can sports betting innovate its way out of the Covid-19 shutdown?

Brand Architects founder Harry Lang believes RG measures are about to be truly tested and asks if virtual sports can fill the void

The custom of putting a slice of lemon in the neck of your bottled beer started with both the Modelo and Corona brands at some ill-defined point in history. The supposed rationale behind the embedded citrus plugs range from marketing, through product and into practicality. Some evidence suggests that it was a marketing gimmick to…

Brand Architects | Coronavirus | Esports | Harry Lang | Product | Virtual racing