Fantasy sports

Can lottery operators capitalise on a big opportunity?

Chris Benstead, digital director at Degree 53, on how lotteries can create engagement with sports bettors through effective digital user experience

During the Covid-19 pandemic, with social distancing in place and the majority of sports being cancelled, sports betting operators' revenues have been hit hard. Yet, customers have shown they still want to gamble and have been pursuing other online gambling services, such as virtual sports and games. This has been a major driver for operators…

Coronavirus | Degree 53 | Fantasy sports | Lottery | Strategy