Building trust in a new brand

Phillip Wilson, chief operating officer at Carousel Group, talks about the challenges of creating a new brand in a sector where consumers lack trust

In among all the ‘fake news’ and general mistrust in the media towards the online gambling industry, we are congratulating ourselves on launching a new brand at possibly the most sceptical time in the history of our sector. Crazy. We have had many debates on how to build trust in a new brand. We all…

Brand | Carousel Group | Strategy