Marketing

Igaming marketing migration: Better the devil you don’t know

AretoNet co-founder Matt Larter says operators are fearful of migrating analytics and marketing platforms but those that don’t move to the latest technologies risk losing ground to rivals

With the cost of player acquisition, re-engagement and retention continuing to rise, operators and their marketing teams are going to great lengthens to streamline spend and drive the highest customer lifetime value possible. There are many ways of doing this – bonusing, rewarding loyalty, exemplary customer support, etc – but if the operator is not…

Analytics | AretoNet | Data | Marketing | Migration | Technology

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