Promoted feature: Balancing brand safety and campaign effectiveness with Facebook

Ruth Purcell of Facebook outlines the tenets of balancing an effective campaign which also safeguards the brand

Brand safety is a critical component to the success of any online advertising effort and the ongoing reputation of any brand. There are core fundamentals that any advertiser should consider when running a campaign. Is the platform where you are advertising a safe and welcoming environment for its community? Brands should feel confident that the…

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